google adwords information

1. Why should I advertise with Google AdWords?

Google AdWords offers you:

Targeted reach
Now you can advertise to people searching on Google. Even if you already appear in Google's search results, AdWords can help you target new audiences on Google and our advertising network.

Greater control
You can edit your ads and adjust your budget until you get the results you want. You can also display a variety of ad formats and even target your ads to specific languages and geographic locations. You can choose to pause your campaigns at any time.

Measurable value
There's no minimum spending requirement or time commitment. And with the cost-per-click option, you're only charged if interested people click your ads through to your site. This means every pound of your budget goes toward bringing new prospects to you. You decide how much you how much you’d like to pay for each prospective customer lead and how many leads you would be interested in. You have complete control over how much you spend.

2. How does my advertising work?

You create your ads 
As you start the account set-up process, you create advertising messages and choose keywords, which are words or phrases related to your business.

Your ads appear on Google
When people search on Google using one of your keywords, your ad appear s next to the search results.  Now you're advertising to an audience that's already interested in you.

You attract customers
People can simply click  on your ad to make a purchase or learn more about you. It's that easy!